Author Archives: ghotchkiss

We’re Constantly Rewriting Our History

“No man ever steps into the same river twice, because it is not the same river, and he is not the same man.” – Heraclitus

Time is a funny thing. It is fluid and flowing and ever changing. It’s no surprise than that The Greek philosopher Heraclitus tried to describe it by using the analogy of a river. He then doubled down on the theme of change by saying it wasn’t only the river that was constantly changing. It was also the person stepping in the river. With time, nothing ever stays static. To try to capture the present we inhabit is simply taking a snapshot in time, from one of a million different vantage points.

This is also true when we look backwards. Like time itself, our history does not stay static. It is constantly being rewritten, depending on when and where we are and what our view of our own reality is. The past is constantly in flux – eternally in the process of being rewritten using the lens of today’s culture and political reality to interpret what happened yesterday.

This is happening everywhere.

Right now, in the occupied parts of Ukraine, school history curriculums are being rewritten en masse to conform to a Kremlin approved version of the past dictated by Moscow’s Ministry of Enlightenment. References to Ukraine and Kyiv are being edited out. There are numerous mentions of Putin as the savior of the area’s true Russian heritage. Teachers who try to remain pro-Ukrainian are being threatened with deportation, forcing them into hiding or being sent for “re-training.”

Here in Canada, the country’s history that is being taught in schools today bears scant resemblance to the history I learned as a child some six decades ago. The colonial heroes of the past (almost all of English, Scottish or French descent) are being re-examined in the light of our efforts to reconcile ourselves to our true history. What we know now were that many of the historic heroes we used to name universities after and erect statues to honor were astoundingly racist and complicit in a planned program of cultural eradication against our indigenous population.

And in the US, the MAGA-fication of cultural and heritage institutions is proceeding at a breakneck pace. Trump has tacked his name onto the Kennedy Centre. The White House is in the process of being “bedazzled” into a grotesque version of its former stately self, cloaked in a design sensibility more suitable for a 17th century French Sun King.

Perhaps the most overt example of rewriting history came with an executive order issued last year with the title “Restoring Truth and Sanity to American History.” This little Orwellian gem gives J.D. Vance (who sits on the Smithsonian’s Board of Regents) the power to eliminate “improper, divisive or anti-American ideology” from the museums and related centers. The inconvenient bits of history that this order aims to sweep under the carpet include slavery and the U.S.’s own sordid history of colonialism. These things have been determined to be “un-American.”

Compare all of this to the mission statement of the Smithsonian, which is to “increase and diffuse knowledge, providing Americans and the world with the tools and information they need to forge Our Shared Future.”

I wholeheartedly agree with that mission. I have said that we need to know our past to know what we aspire to be in the future. But that comes with a caveat; you have to embrace the past – as near as you’re able – for what it truly was, warts and all. Historians have an obligation to not whitewash the past. But we also must realize that actions we abhor today took place within a social context that made them more permissible – or even lauded – at the time. It is a historian’s job to record the past faithfully but also to interprete it given the societal and cultural context of the present.

This is the balancing act that historians have to engage in we’re truly going to use the past as something we can learn from.

Singing in Unison

It’s the year-end so it’s time to reflect and also to look forward, carrying what we’ve learned in the past into an uncertain future.

Let me share one thing I’ve learned; we have to get serious about how we create community. And by community, I will use a very specific definition. In fact, perhaps it would be more accurate to replace “community” with “choir.”

Let me explain my thought with a story.

In the late1980’s, Harvard professor Bob Putnam was in Italy doing research. He was studying Italy’s regional decentralization of power which began in 1970. For a political scientist like Putnam, this was an opportunity that didn’t come often. Italy had passed power down to its 20 regional governments and had also established a single framework for administration and governance. This framework was the constant. The variables were the people, the societal environment and the nature of the regions themselves. If anyone is familiar with Italy, you know that there are vast differences between these regions, especially from the north to the south.

For Bob Putnam, he looked at how effective each administrative government was – was democracy working in the region? Even though the administrators were all referring to the same playbook, the results were all over the map – literally. Generally speaking, governance in Northern and Central Italy was much more effective than in the South.

For Putnam, the next big question was – why? What was it about some regions that made democracy work better than in others. He looked for correlations in the reams of data he had collected. Was it education? Wealth? Occupational breakdowns? In examining each factor, he found some correlation, but they all came short of the perfect positive relationship he was looking for.

Finally, he took a break from the analysis and drove into the country with his wife, Rosemary.  Stopping in one town, he heard music coming from a small church, so the two stepped inside. There, a volunteer choir was singing.  It may sound cliché, but in that moment, Bob Putnam had an epiphany. Perhaps the answer lay in people coming together, engaging in civic activities and creating what is called “social capital” by working together as a group.

Maybe democracy works best in places where people actually want to sing together.

Bob Putnam relooked at the numbers and, sure enough, there was almost a perfect correlation. The regions that had the most clubs, civic groups, social organizations and – yes – choral societies also had the highest degree of democratic effectiveness. This set Putnam on a path that would lead to the publishing of this work in 1993 under the title of Making Democracy Work along with his subsequent 2000 best seller, Bowling Alone. (If you’d like to know more about Bob Putnam, check out the excellent Netflix documentary, Join or Die).

Putnam showed it’s better to belong – but that only explains part of the appeal of a choir. There has to be something special about singing together.

Singing as a group is one of those cultural universals; people do it everywhere in the world. And we’ve been doing it for ever, since before we started recording our history. Modern science has now started to discover why. Singing as a group causes the brain to release oxytocin – christened the “moral” molecule by neuro-economist Paul J. Zak – by the bucketload. Zak explains the impact of this chemical, “When oxytocin is raised, people are more generous, they’re more compassionate and, in particular, they’re empathetic – they connect better to people emotionally.”

The results of an oxytocin high are the creation of the building blocks of trust and social capital. People who sing together treat each other better. Our brains start something tuning into other brains through something called neural synchrony. We connect with other people in a profoundly and beautifully irrational way that burrows down through our consciousness to a deeply primal level.

But there is also something else going on here that, while not unique to singing together, finds a perfect home in your typical community choir.

Sociologist Émile Durkheim found that groups that do the same thing at the same time experience something called “collective effervescence.” This is the feeling of being “carried away” and being part of a whole that is greater than the sum of its parts. You find it in religious ceremonies, football stadiums, rock concerts and – yes – you’ll find it in choirs.

So, if singing together is so wonderful, why are we doing it less and less? When was the last time you sang – really sang, not just moved your lips – with others? For myself, it’s beyond the limits of my own memory. Maybe it was when I was still a kid. And I suspect the reason I haven’t sang out loud since is because someone, somewhere along the line, told me I can’t sing.

But that’s not the point. Singing shouldn’t be competitive. It should be spiritual. We shouldn’t judge ourselves against singers we see on media. This never used to be the case.  It’s just one more example of how we can never be good enough – at anything – if we use media for our mirror.

So, in 2026, I’m going to try singing more. Care to join me?

Home Movies: The Medium of Memories

Media is a word that is used a lot, especially in my past industry of advertising, but we may not stop to think about the origin of the word itself. Media is the plural of medium, and in our particular context, medium is defined as “the intervening substance through which impressions are conveyed to the senses.”

When defined this way, media are powerful stuff. Let me give you a personal example.

At a recent family gathering a few cousins were talking about old 8 mm home movies. Some of you know what I’m talking about. You might even have some yourself, stuck somewhere in your attic or basement. They came in yellow-orange boxes from Kodak and might have “Kodachrome II” on the front. In my case, I had some which I salvaged from my mom during her transfer to her care facility. Two of my cousins similarly took custody of their films from their respective mothers. I packed what I could of these in my suitcase and gingerly transported them home, after trying to explain what they were to a curious TSA official and why they couldn’t go through an X-Ray scanner.

When I got them home, I transferred them to digital. Then, starting December 1st, I have been sharing small snippets of the resulting videos with the rest of my family, one a day in a type of home movie Advent Calendar.

Most of these home movies were shot between the mid 1950’s and mid 1960’s; capturing picnics, weekends at the family cottage north of Toronto, weddings, birthdays, going away parties, Christmases and other assorted occasions. I’ll soon tell you what this sharing of one particular medium has meant to my family and I, but first I want to give you a little background on 8 mm home movies, because I think it helps to understand why they were such an important medium.

The 8 mm format was introduced by Kodak in 1932. It was actually a 16mm format that had to be flipped and run through the camera twice. In processing, the film would be split and spliced together to create a 50 ft reel, capturing about 3 to 4 minutes.

Kodak hoped to extend the ability to make movies to the home market, but between the Great Depression and World War II, the format didn’t gain real traction until the post-war consumerism boom. Then, thanks to smaller cameras that were easier to use and improved picture quality, 8 mm movie cameras became more common place and started showing up at family gatherings, weddings, honeymoons, vacations and other notable events.

It would have been in the mid 1950’s that my mother’s family bought their first cameras. My grandfather and grandmother, a few great uncles and my mom and dad all became amateur movie makers. Suddenly, many family events became multi-camera shoots.

It was the results of this movie making boom in my family that I recently started digging through, rounding up those little yellow boxes, delicately threading the fragile film into a digital scanning system and letting grainy and poorly lit moving pictures transport me back to a time I had only heard stories about before.

Let me tell you what that meant to my family and myself. I never met my maternal grandfather (or my paternal one either, but that’s another story for another time). He passed away two weeks after I was born. I also never knew my father. He tragically died when I was just one year old. These were two man I desperately wanted to know, but never had the chance. I only knew them through still photos and stories passed on from older family members.

But suddenly, there they were; moving, laughing and living. My grandfather teasing my grandmother mercilessly and then sitting back in his easy chair with a big smile on his face as he watched his family around him. My father at his and my mom’s wedding, holding a huge cigar in one hand while he picked confetti out of his hair with the other. “My God!,” I thought, “he stands just like me!”

This medium, long forgotten as it sat in dusty boxes, brought my grandfather and father back to life for me. It colored in the outline sketches I had of who they were. For my family, these movies reconnected us to our younger selves, brought loved ones back, introduced the younger members to their direct ancestors and – for myself and others – shed new light on figures in our past that had been shrouded in the shadows of time.

Because of this project, two things became clear to me. First of all, if you have also inherited old media filled with family memories, find the time to transfer them into a medium that allows them to be shared and preserved for the future in some type of transferable format. The act of archiving brings up images of bespectacled staff peering over dusty tomes and pulling forgotten boxes from the top shelf. But it is simply the act of imbuing the past with a type of permanence so it always remains accessible.

Secondly, recognize the importance of any type of medium that captures the moments of our lives. Rick Prelinger, an archivist in California, has compiled a collection of over 30,000 home movies. He published a list of 22 reasons why home movies are important. For me, number 21 resonated most deeply: “showing and reusing (these movies) today invests audiences with the feeling that their own lives are also worth recording.”

I’m sure my dad or granddad had no idea of their own impending mortality when they were captured on these movies. They weren’t planning on being memorialized. They didn’t realize the importance of the moment – or the medium.

But today, these movies are one of the all-too-rare things we have to remember who they were. For me, it was this medium that erased the time and distance between my senses, here at the end of 2025, and that day in June, 1957 – the day my parents got married.

Thank Heavens someone was there with a camera.

The Long-Term Fallout from MAGA: One Canadian’s Perspective

The other day, an American friend asked how Canada was currently feeling about Trump and the whole MAGA thing. You may remember some months back a number of broadsides towards Canada from the president that seemingly came from nowhere -– Trump threatening/cajoling us to become the 51st state, on again-off again tariffs, continued assertions that the US does not need Canada for anything, completely unveiled threats towards us from Pete Hoekstra, the American Ambassador to Canada.

We took it personally. “Elbows up” became the Canadian rallying cry – a reference to protecting yourself in our beloved national sport – fighting along the boards balanced on frozen water while wearing sharp blades on your feet. Liquor stores had shelf after empty shelf that once were laden with California reds and Kentucky bourbon. Canadian trips to Disneyland and Las Vegas plummeted. Grocery stores started labeling products that (supposedly – which is another story) came from Canada. Canadian consumers and businesses scrambled to find Canadian substitutes for traditional American suppliers.

That was then. What about now?

Trump and the MAGA train have moved on to an endless list of other scandals and dumpster fires. I haven’t heard a whisper of the 51st state for a long time. While our trade war continues on, fueled by shots across the bow from both sides, I think it’s fair to say that we are now just lumped with every other country reeling from the daily bat-shit crazy barrage coming from Washington. Canadians are used to being ignored, for good or bad, so we’re back to situation normal – all F*$%ed up.

But have Canadians moved on? Have we dropped said elbows? The honest answer is – it’s complicated.

Predictably the patriotic fervor we had early this year has cooled off. California reds are back on the shelves. More Canadians are planning to visit Hawaii and Florida this winter. “Grown in the U.S.A.” stickers are back where they belong, in the produce bins at our grocery stores. When it comes to our American habit – it’s like the line from Brokeback Mountain – “We wish we knew how to quit you.”

Like all relationships, the one between the US and Canada is complex. It’s unrealistic to expect a heavily intertwined relationship like ours to disappear overnight. There are probably no two countries in the world more involved with each other’s business than we are. And that cuts both ways, despite what Mr. Trump says. We have been married to each other for a very long time. Even if we want to go through with it, a divorce is going to take some time.

The numbers from the first six months of our “Buy Canadian” campaign are in, and they are less than inspiring. According to StatsCan, 70% of Canadian businesses saw no increase in sales at all. Even with those that did, the impact was minimal and any gain was usually offset by other sales challenges.  

But if you dig a little deeper, there are signs that there might be more long-term damage done here than first meets the eye. In Canadian grocery stores over the past six months, sales of “Made in Canada” products are up 10% while U.S. made goods are down 9%. Those aren’t huge swings, but they have been sustained over 6 months, and in the words of one Canadian analyst speaking on CBC Radio, when something lasts for 6 months, “you’re moving from fad territory to trend territory.”

The dilemma facing Canadians is something called the “Attitude Behavior Gap” – the difference between what we want to do and what we are actually doing. Canadians – 85% of us anyway – want to buy Canadian rather than American, but it’s really hard to do that. Canadian goods are harder to find and typically cost more. It’s the reality of having a trading partner that outnumbers you both in market size and output by a factor of 10 to 1. If we want to have a Ceasar salad in December, we’re going to have to buy lettuce grown in the U.S.

But we are talking relationships here, so let’s relook at that 85% intention to “Buy Canadian” number again. That means that – 6 months after we were insulted – we still feel that a fundamental trust was irrevocably broken. We’re being pragmatic about it, but our intention is clear, we’re looking for alternatives to our past default behavior – buying American. When those alternatives make economic and behavioral sense to us, we’ll find other partners. That is what is happening in Canada right now.

Should Americans care? I believe so. Because I’m sure we’re not the only ones. The world is currently reeling from the sharp American pivot away from being a globally trusted partner. The short-term reality is that we will put up with it for now and pander to the Presidential powers that be, because we have to.

But we’re looking for options. Our dance card is suddenly wide open.

The Raging Ripple Effect of AirBNB

Ripple Effect: the continuing and spreading results of an event or action.

I’m pretty sure Brian Chesky and Joe Gebbia had no idea what they were unleashing when they decided to rent out an air mattress in the front room of their San Francisco apartment in the fall of 2007. The idea made all kinds of sense: there was not a hotel room to be had, there was a huge conference in town and they were perpetually short on their rent. It seemed like the perfect win-win – and, at first, it was.

But then came the Internet. AirBnB was born and would unleash unintended consequences that would change the face of tourism, up-end real estate markets and tear apart neighborhoods in cities around the world..

For the past two decades we have seen the impact of simple ideas that can scale massively thanks to the networked world we live in. In a physical world, there are real world factors that limit growth. Distribution, logistics, production, awareness – each of these critical requirements for growth are necessarily limited by geography and physical reality. 

But in a wired world, sometimes all you need is to provide an intermediary link between two pools of latent potential and the effect is the digital equivalent of an explosion. There is no physical friction to moderate the effect. That’s what AirBnB Did. Chesky and Gebbia’s simple idea became the connection between frustrated travellers who were tired of exorbitant hotel prices and millions of ordinary people who happened to have a spare bed. There was enormous potential on both sides and all AirBNB had to do was facilitate the connection.

AirBnB’s rise was meteoric. After Chesky and Gebbia’s initial brainstorm in 2007, they launched a website the next spring, in 2008. One year later there were hosts in 1700 cities in 100 different countries. Two years after that, AirBnB had hosted their 1 millionth guest and had over 120,000 listings. By 2020, the year Covid threw a pandemic sized spanner in the works of tourism, AirBnB had 5.6 million listings and was heading towards an IPO. 

Surprisingly, though, a global pandemic wasn’t the biggest problem facing AirBnB. There was a global backlash building that had nothing to do with Covid 19. AirBnB’s biggest problem was the unintended ripple effects of Chesky and Gebbia’s simple idea.

Up until the debut of the internet and the virtual rewiring of our world, new business ideas usually grew slowly enough for the world to react to their unintended consequences. As problems emerged, new legislation could be passed, new safeguards could be introduced and new guidelines could be put in place. But when AirBnB grew from a simple idea to a global juggernaut in a decade, things happened too quickly for the physical world to respond. Everything was accelerated: business growth, demand and the impact on both tourism and the communities those tourists were flocking to. 

Before we knew what was happening, tourism had exploded to unsustainable levels, real estate markets went haywire and entire communities were being gutted as their character changed from a traditional neighborhood to temporary housing for wave after wave of tourists. It’s only recently that many cities that were being threatened with the “AirBnB” effect responded with legislation that either banned or severely curtailed short term vacation rentals.

The question is, now that it’s been unleashed, can the damage done by AirBnB be undone? Real estate markets that were artificially fueled by sales to prospective short term rental hosts may eventually find a new equilibrium, but many formerly affordable listings could remain priced beyond the reach of first time home buyers. Will cities deluged by an onslaught of tourism ever regain the charm that made them favored destinations in the first place? Will neighbourhoods that were transformed by owners cashing in on the AirBnB boom ever regain their former character?

In our networked world, the ripples of unintended consequences spread quickly, but their effects may be with us forever.

Why I Hate Marketing

I have had a love-hate relationship with marketing for a long time now. And – I have to admit – lately the pendulum has swung a lot more to the hate side.

This may sound odd coming from someone who was a marketer for the almost all of his professional life. From the time I graduated from college until I retired, I was marketing in one form or the other. That span was almost 40 years. And for that time, I always felt the art of marketing lived very much in an ethical grey zone. When someone asked me to define marketing, I usually said something like this, “marketing is convincing people to buy something they want but probably don’t need.” And sometimes, marketing has to manufacture that “want” out of thin air.

When I switched from traditional marketing to search marketing almost 30 years ago, I felt it aligned a little better with my ethics. At least, with search marketing, the market has already held up their hand and said they wanted something. They had already signaled their intent. All I had to do is create the connection between that intent and what my clients offered. It was all very rational – I wasn’t messing with anyone’s emotions.

But as the ways we can communicate with prospects digitally has exploded, including through the cesspool we call social media, I have seen marketing slip further and further into an ethical quagmire. Emotional manipulation, false claims and games of bait and switch are now the norm rather than the exception in marketing.

Let me give you one example that I’ve run into repeatedly. The way we book a flight has changed dramatically in the last 25 years. It used to be that airline bookings always happened through an agent. But with the creation of online travel agents, travel search tools and direct booking with the airlines, the information asymmetry that had traditionally protected airline profit margins evaporated. Average fare prices plummeted and the airline profits suffered as a result.

Here in Canada, the two major airlines eventually responded to this threat by following the lead of European lo-cost carriers and introduced an elaborate bait and switch scheme. They introduced “ultra-basic” fares (the actual labels may vary) by stripping everything possible in the way of customer comfort from the logistical reality of getting one human body from point A to Point B. There are no carry-on bag allowances, no seat selection, no point collection, no flexibility in booking and no hope of getting a refund or flight credit if your plans change. To add insult to injury, you’re also shuttled into the very last boarding group and squeezed into the most undesirable seats on the plane. The airlines have done everything possible to let you know you are hanging on to the very bottom rung of their customer appreciation ladder.

Now, you may say that this is just another case of “caveat emptor” – it’s the buyer’s responsibility to know what they’re purchasing and set their expectations accordingly. These fares do give passengers the ability to book a bare-bones flight at a much lower cost. It’s just the airlines responding to a market need. And I might agree – if it weren’t for how these fares are used by the airline’s marketers.

With flight tracking tools, you can track flight prices for future trips. These tools will send you an alert when fares change substantially in either direction. This kind of information puts a lot of power in the hands of the customer, but airlines like WestJet and Air Canada use their “Bare Bones” basic fares to game this system.

While it is possible on some tracking tools like Google Flights to set your preferences to exclude “basic” fares, most users stick to the default settings that would include these loss-leader offerings. They then get alerts with what seem to be great deals on flights as the airlines introduce a never-ending stream of seat sales. The airlines know that by reducing the fares on a select few seats for a few days just enough to trigger an alert, they will get a rush of potential flyers that have used a tracker waiting for the right time to book.

As soon as you come to the airline site to book, you see that while a few seats at the lowest basic fare are on sale, the prices on the economy seats that most of us book haven’t budged. In fact, it seems to me that they’ve gone up substantially. On one recent search, the next price level for an economy seat was three times as much as the advertised ultra-basic fare. If you do happen to stick with booking the ultra-basic fare, you are asked multiple times if you’re sure you don’t want to upgrade? With one recent booking, I was asked no fewer than five times if I wanted to pay more before the purchase was complete.

This entire marketing approach feels uncomfortably close to gas lighting. Airline marketers have used every psychological trick in the book to lure you in and then convince you to spend much more than you originally intended. And this didn’t happen by accident. Those marketers sat down in a meeting (actually, probably several meetings) and deliberately plotted out – point by point – the best way to take advantage of their customers and squeeze more money from them. I know, because I’ve been in those meetings. And a lot of you reading this have been too.

 When I started marketing, the goal was to build a long-term mutually beneficial relationship with your customers. Today, much of what passes for marketing is more like preying on a vulnerable prospect in an emotionally abusive relationship.

And I don’t love that.

The Cost of Not Being Curious

The world is having a pandemic-proportioned wave of Ostrichitis.

Now, maybe you haven’t heard of Ostrichitis. But I’m willing to bet you’re showing at least some of the symptoms:

  • Avoiding newscasts, especially those that feature objective and unbiased reporting
  • Quickly scrolling past any online news items in your feed that look like they may be uncomfortable to read
  • Dismissing out of hand information coming from unfamiliar sources

These are the signs of Ostrichitis – or the Ostrich Effect – and I have all of them. This is actually a psychological effect, more pointedly called willful ignorance, which I wrote about a few years ago. And from where I’m observing the world, we all seem to have it to one extent or another.

I don’t think this avoidance of information comes as a shock to anyone. The world is a crappy place right now. And we all seem to have gained comfort from adopting the folk wisdom that “no news is good news.” Processing bad news is hard work, and we just don’t have the cognitive resources to crunch through endless cycles of catastrophic news. If the bad news affirms our existing beliefs, it makes us even madder than what we were. If it runs counter to our beliefs, it forces us to spin up our sensemaking mechanisms and reframe our view of reality. Either way, there are way more fun things to do.

A recent study from the University of Chicago attempted to pinpoint when children started avoid bad news. The research team found that while young children don’t tend to put boundaries around their curiosity, as they age they start avoiding information that challenges their beliefs or their own well-being. The threshold seems to be about 6 years old. Before that, children are actively seeking information of all kinds (as any parent barraged by never ending “Whys” can tell you). After that, chidren start strategizing the types of information they pay attention to.

Now, like everything about humans, curiosity tends to be an individual thing. Some of us are highly curious and some of us avoid seeking new information religiously. But even if we are a curious sort, we may pick and choose what we’re curious about. We may find “safe zones” where we let our curiosity out to play. If things look too menacing, we may protect ourselves by curbing our curiosity.

The unfortunate part of this is that curiosity, in all its forms, is almost always a good thing for humans (even if it can prove fatal to cats).

The more curious we are, the better tied we are to reality. The lens we use to parse the world is something called a sense-making loop. I’ve often referred to this in the past. It’s a processing loop that compares what we experience with what we believe, referred to as our “frame”. For the curious, this frame is often updated to match what we experience. For the incurious, the frame is held on to stubbornly, often by ignoring new information or bending information to conform to their beliefs. A curious brain is a brain primed to grow and adapt. An incurious brain is one that is stagnant and inflexible. That’s why the father of modern-day psychology, William James, called curiosity “the impulse towards better cognition.”

When we think about the world we want, curiosity is a key factor in defining it. Curiosity keeps us moving forward. The lack of curiosity locks us in place or even pushes us backwards, causing the world to regress to a more savage and brutal place. Writers of dystopian fiction knew this. That’s why authors including H.G. Wells, Aldous Huxley, Ray Bradbury and George Orwell all made a lack of curiosity a key part of their bleak future worlds. Our current lack of curiosity is driving our world in the same dangerous direction.

For all these reasons, it’s essential that we stay curious, even if it’s becoming increasingly uncomfortable.

Being in the Room Where It Happens

I spent the past weekend attending a conference that I had helped to plan. As is now often the case, this was a hybrid conference; you could choose to attend in person or online via Zoom. Although it involved a long plane ride, I choose to attend in person. It could be because – as a planner – I wanted to see how the event played out. Also, it’s been a long time since I attended a conference away from my home. Or – maybe – it was just FOMO.

Whatever the reason, I’m glad I was there, in the room.

This was a very small conference planned on a shoestring budget. We didn’t have money for extensive IT support or AV equipment. We were dependent solely on a laptop and whatever sound equipment our host was able to supply. We knew going into the conference that this would make for a less-than-ideal experience for those attending virtually. But – even accounting for that – I found there was a huge gap in the quality of that experience between those that were there and those that were attending online. And, over the duration of the 3-day conference, I observed why that might be so.

This conference was a 50/50 mix of those that already knew each other and those that were meeting each other for the first time. Even those who were familiar with each other tended to connect more often via a virtual meeting platform than in a physical meeting space. I know that despite the convenience and efficiency of being able to meet online, something is lost in the process. After the past two days, carefully observing what was happening in the room we were all in, I have a better understanding of what that loss might be – it was the vague and inexact art of creating a real bond with another person.

In that room, the bonding didn’t happen at the speaking podium and very seldom happened during the sessions we so carefully planned. It seeped in on the sidelines, over warmed-over coffee from conference centre urns, overripe bananas and the detritus of the picked over pastry tray. The bonding came from all of us sharing and digesting a common experience. You could feel a palpable energy in the room. You could pick up the emotion, read the body language and tune in to the full bandwidth of communication that goes far beyond what could be transmitted between an onboard microphone and a webcam.

But it wasn’t just the sharing of the experience that created the bonds. It was the digesting of those experiences after the fact. We humans are herding animals, and that extends to how we come to consensus about things we go through together. We do so through communication with others – not just with words and gesture, but also through the full bandwidth of our evolved mechanisms for coming to a collective understanding. It wasn’t just that a camera and microphone couldn’t transmit that effectively, it was that it happened where there was no camera or mic.

As researchers have discovered, there is a lived reality and a remembered reality and often, they don’t look very much alike. The difference between the effectiveness of an in-person experience and one accessed through an online platform shouldn’t come as a surprise to us. This is due to how our evolved sense-making mechanisms operate. We make sense of reality both internally, through a comparison with our existing cognitive models and externally, through interacting with others around us who have shared that same reality. This communal give-and-take colors what we take with us, in the form of both memories and an updated model of what we know and believe. When it comes to how humans are built, collective sense making is a feature, not a bug.

I came away from that conference with much more than the content that was shared at the speaker dais. I also came away with a handful of new relationships, built on sharing an experience and, through that, laying down the first foundations of trust and familiarity. I would not hesitate to reach out to any of these new friends if I had a question about something or a project I felt they could collaborate on.

I think that’s true largely because I was in the room where it happened.

Saying Goodbye to our Icons

It’s been a tough couple of months for those of us who grew up in the 60s and 70s. Last month, we had to say goodbye to Robert Redford, and then, just over a week ago, we bid farewell to Diane Keaton.

It’s always sobering to lose those cultural touchstones of our youth. It brings us to forcibly reckon with our own mortality. Our brains play that maudlin math, “I remember them being young when I was young, so they can’t be that much older than me.”  We tend to conflate the age difference between us and those we watch when we’re young, so when they’re gone, we naturally wonder how much time we have left.

This makes it hard to lose any of the icons of our youth, but these two – for me – felt different: sadder, more personal. It was like I had lost people I knew.

I know there are many who swooned for Bobby Redford. But I know first-hand that an entire generation of male (and possibly female) adolescents had a crush on Diane Keaton’s Annie Hall. Her breakout role was one of those characters that carved a permanent place in our psyche. “Annie Hall-esque” became a descriptor we could all immediately understand – quirky, cute, with insecurities that were rendered as charming. We all wanted to be her port in a storm.

Diane Keaton and Robert Redford seemed like people we could know, given the chance. If circumstances ever caused our paths to cross, we felt we could have a real conversation with them. We could talk about meaningful things and perhaps connect on a personal level. There was depth below the celebrity and the heart of a real person beating there. We may have just known them through a screen – but they used those platforms to build a connection that felt real and human.

I wondered what it was about these two – in particular – that made the connection real. It was something that went beyond their talent, although their talent was undeniable. One only has to watch an example of Keaton’s master acting with Al Pacino in The Godfather: Part Two. After a visit with her estranged children, she is being pushed out the door before ex-husband Michael Corleone comes home, but he walks in while she’s still standing in the doorway. No words are said between the two for almost a minute. Everything is conveyed just by their expressions. It’s a scene that still rips my heart out.

It was also not about celebrity. In fact, Redford and Keaton both eschewed the life of a celebrity. Robert Redford found his life away from Hollywood in the ranch lands of Montana and Diane Keaton – well – in typical Keaton fashion, she just kind of ignored being a celebrity. In an interview with Vanity Fair in 1985, she said, ““I think I like to deny it (being famous). It suits me to deny it. It’s more comfortable for me to deny it, but I suppose that’s another one of my problems. Look, I don’t think it’s such a big deal. I don’t think I’m that big a thing.”

So, if it wasn’t their talent or their celebrity status, what was it about Keaton and Redford that forged such a strong bond with many of us? I think it may have been three things.

First, it was about consistency. They were judicious about what they shared with us but what they did choose to share was rock solid and reliable. Whatever was at the core of who they were – it shone through their performances. There was a foundation to each Redford and Keaton performance that was both essential and relatable. You couldn’t imagine anyone else playing these roles. 

The authenticity of their humanness was another factor. Robert Redford’s acting style was restrained and typically underplayed, but his charismatic good looks sometimes got in the way of the depth and vulnerability he tried to bring to his performances. He famously tried out for the title role in 1967’s The Graduate (which went to Dustin Hoffman) but was turned down by director Mike Nichols because he couldn’t see Redford as a believable “loser.” “Let’s put it this way,” Nichols reportedly said, “Have you ever struck out with a girl?” “What do you mean?” Redford replied.

Keaton was a little different. She embodied vulnerability in every role she played. She wasn’t perfect, and that was the point. We loved her imperfections. The characters Diane Keaton played were neither aspirational nor cautionary, they were revelatory. We connected with them, because we could see ourselves in them.

Finally, we knew there was depth to both Diane Keaton and Robert Redford. They believed passionately in things and weren’t afraid to speak out on behalf of those beliefs. I would have loved to have a conversation with either of them about serious things, because I feel I would have walked away with a perspective worth discovering.

It’s sadly ironic that for two icons who shared so much screen time with us, they never shared it with each other. They were tentatively scheduled to appear in a 2012 Holiday comedy but it never made it to the screen.

I will miss having both Robert Redford and Diane Keaton in my world. They made it better.

Lilith Fair: A Quarter Century and A Different World Ago

Lilith Fair: Building a Mystery, a new documentary released on Hulu (CBC Gem in Canada), is much more than a chronicle of a music festival. It’s a very timely statement on the both the strength and fragility of community.

Lilith Fair was the festival launched in 1997 by Canadian singer/songwriter Sarah McLachlan. It was conceived as a feminine finger in the eye of a determinedly misogynistic music industry. At the end of the 90’s, despite a boom in talented female singer songwriters (Tracy Chapman, Jewel, Paula Cole, Sheryl Crow, Natalie Merchant, Shawn Colvin, Lisa Loeb, Suzanne Vega and others too numerous to mention), radio stations wouldn’t run two songs by women back-to-back. They also wouldn’t book two women on the same concert ticket. The feeling, based on nothing other than male intuition, was that it would be too much “femininity” for the audience to handle.

McLachlan, in her charmingly polite Canadian way, said “Fudge you!” and launched her own festival. The first one, in 1997, played almost 40 concerts over 51 days across North America. The line-up was exclusively female – 70 singers in all playing on three stages. Almost every concert sold out. Apparently, there was an audience for female talent. Lilith Fair would be repeated in 1998 and 1999, with both tours being smashing successes.

The World needed Lilith Fair in the late 90s. It wasn’t only the music industry that was misogynistic and homophobic. It was our society. The women who played Lilith Fair found a community of support unlike anything they had ever experienced in their careers. Performers who had been feeling isolated for years suddenly found support and – more than anything – understanding.

It was women who made the rules and ran the Lilith Fair show. It was okay to perform when you were 8 months pregnant. It was okay to hold your baby onstage as you performed the group encore. It was okay to bring the whole family on tour and let the kids play backstage while you did your set. These were things that were – up until then – totally foreign in the music industry. It was the very definition of community – diverse people having something in common and joining together to deal from a position of strength.

But it didn’t happen overnight. It took a while – and a lot of bumping into each other backstage – for the community to gel. It also needed a catalyst, which turned out to be Amy Ray and Emily Saliers – officially known as the Indigo Girls. It was their out-going friendliness that initially broke the ice “because we were so gay and so puppy dog-like.”

This sense of community extended beyond the stage to the thousands who attended: men and women, old and young, straight and gay. It didn’t matter – Lilith Fair was a place where you would be accepted and understood. As documentary producer Dan Levy (of Schitt’s Creek fame) – who was 12 years old when he attended and was yet to come out – said, “Being there was one of the earliest memories I’ve had of safety.”

The unity and inclusiveness of Lilith Fair stood in stark contrast to another festival of the same era – Woodstock 99. There, toxic masculinity from acts like Limp Bizkit singer Fred Durst and Kid Rock, swung the vibe of the event heavily towards anarchy and chaos rather than community.

But while Lilith Fair showed the importance of community, it also showed how fragile it could be. The festival became the butt of jokes on late night television (including one particularly cringe-worthy one by Jay Leno about Paula Cole’s body hair) and those that sought to diminish its accomplishments and importance. Finally, at the end of the 1999 tour, McLachlan had had enough. The last concert was played in the rain at Edmonton, Alberta on August 31st.

McLachlan did try to revive Lilith Fair in 2010, but it was a complete failure. Whatever lightening in a bottle she had captured the first time was gone. The world had passed it by. The documentary didn’t dwell on this other than offering a few reasons why this might be. Perhaps Lilith Fair wasn’t needed anymore. Maybe it had done its job. After all, women had mounted some of the top tours of that time, including Taylor Swift, Madonna, Pink and Lady Gaga.

Or maybe it had nothing to do with the industry. Maybe it had everything to do with us, the audience.

The world of 1999 was very different place than the world of 2010. Community was in the midst of being redefined from those sharing a common physical location to those sharing a common ideology in online forums. And that type of community didn’t require a coming together. If anything, those types of communities kept us apart, staring at a screen – alone in our little siloes.

According to the American Time Use Survey, the time spent in-person socializing has been on a steady decline since 2000.  This is especially true for those under the age of 25, the prime market for musical festivals. When we did venture forth to see a concert, we are looking for spectacle, not community. This world was moving too fast for the coalescing of the slow, sweet magic that made Lilith Fair so special.

At the end of the documentary, Sarah McLachlan made it clear that she’ll never attempt to bring Lilith Fair back to life. It was a phenomenon of that time. And that is sad – sad indeed.