How Seniors Get Sucked into Falling for Bad Information

It happened to me last Thursday. I was tired, I was jet lagged and I was feeling like garbage. My defenses were down. So, before I realized it, I was spinning down a social media sewer spiral. My thumb took over, doom scrolling through post after post offering very biased commentary on the current state of the world, each reinforcing just how awful things are. Little was offered in the way of factual back up, and I didn’t bother looking for it. My mood plummeted. I alternated between paranoia, outrage and depression. An hour flew by as my brain was hijacked by a feckless feed.

And I know better. I really do. Up in my prefrontal cortex, I knew I was being sucked into a vicious vortex of AI slop and troll baiting. Each time I scrolled down, I would tell myself, “Okay, this is the last one. After this, put the phone down.” And each time, my thumb would ignore me.

This is not news to any of us. Every one of you reading this knows about the addictive nature of social media. And you also know the pernicious impacts of AI generated content spoon fed to us by an algorithm whose sole purpose is to hog tie our own willpower and keep our eyes locked on the screen. I also suspect that you, like I, think because we know all this, we have built up at least some immunity to the siren call of social media.

But I’m here to tell you that social media has gotten really, really good at being really, really awful for us. I didn’t notice it so much when I was on my game, busy doing other things and directing my attention with a fully functional executive brain. But the minute my guard slipped, the minute my cognitive capacity shifted down into a lower gear, I was sucked into the misinformational sh*thole that is social media.

Being a guy that likes to ask why, I did exactly that when the jet lag finally dissipated. Why did I, a person who should know better, fall into the crappy content trap?  “Maybe,” I said to myself reluctantly, “it’s a generational thing.” Maybe brains of a certain age are more susceptible to being cognitively hijacked and led astray.

A recent study from the University of Utah does lend some credence to that theory. Researchers found that adults older than 60 were more likely to share misinformation online than younger people. This was true for information about health, but a prior study showed an even higher tendency to swallow bad information when it came to politics.

Lead researcher Ben Lyons set out to find why those of us north of 60 are more likely to be led astray by online misinformation. Spoiler alert – it doesn’t have anything to do with our brains slowing down or lower information literacy rates. It appears that older people can sniff out bullshit just as well as younger people. But it turns out that if that information, no matter how dubious it is, matches our own beliefs and world view, we’ll happily share it even if it doesn’t pass the smell test.

Lyons called this congeniality bias. I’ve talked before about the sensemaking cycle. In it, new information is matched to our existing belief schema. It it’s a match, we usually accept it without a lot of qualification. If it isn’t, we can choose to reject it or we can reframe our beliefs based on the new information. The second option is a lot more work and, it seems, the older we get the less likely we are to do this heavy lifting. As we age, we get more fully locked into who we are and what we believe. We’ve spent a lot of years building our beliefs and so we’re reluctant to stray from them.

Of course, like all things human, this tendency is not a given nor universally applied. Some older people are naturally more skeptical, and some are more inflexible in their beliefs. Not surprisingly, Lyons found those that leaned right in their political affiliations tend to be more belief-bound.

But, as I discovered this past Thursday, these information filtering tendencies are dependent on our moods and cognitive capacity. I am a naturally skeptical person and like to think I’m usually pretty picky about my information sources. But this is true only when I’m on my game. The minute my brain down-shifted, I began accepting dubious information at face value simply because I happened to agree with it. I didn’t bother checking to make sure it was true.

It sounded true, and that was all that mattered.

We SHOULD Know Better — But We Don’t

“The human mind is both brilliant and pathetic.  Humans have built hugely complex societies and technologies, but most of us don’t even know how a toilet works.”

– from The Knowledge Illusion: Why We Never Think Alone” by Steven Sloman and Philip Fernback.

Most of us think we know more than we do — especially about things we really know nothing about. This phenomenon is called the Dunning-Kruger Effect. Named after psychologists Justin Kruger and David Dunning, this bias causes us to overestimate our ability to do things that we’re not very good at.

That’s the basis of the new book “The Knowledge Illusion: Why We Never Think Alone.” The basic premise is this: We all think we know more than we actually do. Individually, we are all “error prone, sometimes irrational and often ignorant.” But put a bunch of us together and we can do great things. We were built to operate in groups. We are, by nature, herding animals.

This basic human nature was in the back of mind when I was listening to an interview with Es Devlin on CBC Radio. Devlin is self-described as an artist and stage designer.  She was the vision behind Beyonce’s Renaissance Tour, U2’s current run at The Sphere in Las Vegas, and the 2022 Superbowl halftime show with Dr. Dre, Snoop Dogg, Eminem and Mary J. Blige.

When it comes to designing a visually spectacular experience,  Devlin has every right to be a little cocky. But even she admits that every good idea doesn’t come directly from her. She said the following in the interview (it’s profound, so I’m quoting it at length):

“I learned quite quickly in my practice to not block other people’s ideas — to learn that, actually,  other people’s ideas are more interesting than my own, and that I will expand by absorbing someone else’s idea.

“The real test is when someone proposes something in a collaboration that you absolutely, [in] every atom of your body. revile against. They say, ‘Why don’t we do it in bubblegum pink?’ and it was the opposite of what you had in mind. It was the absolute opposite of anything you would dream of doing.

“But instead of saying, ‘Oh, we’re not doing that,’  you say ‘OK,’ and you try to imagine it. And then normally what will happen is that you can go through the veil of the pink bubblegum suggestion, and you will come out with a new thing that you would never have thought of on your own.

“Why? Because your own little batch of poems, your own little backpack of experience. does not converge with that other person, so you are properly meeting not just another human being, but everything that led up to them being in that room with you. “

From Interview with Tom Powers on Q – CBC Radio, March 18, 2024

We live in a culture that puts the individual on a pedestal.  When it comes to individualistic societies, none are more so than the United States (according to a study by Hofstede Insights).  Protection of personal rights and freedom are the cornerstone of our society (I am Canadian, but we’re not far behind on this world ranking of individualistic societies). The same is true in the U.K. (where Devlin is from), Australia, the Netherlands and New Zealand.

There are good things that come with this, but unfortunately it also sets us up as the perfect targets for the Dunning-Kruger effect. This individualism and the cognitive bias that comes with it are reinforced by social media. We all feel we have the right to be heard — and now we have the platforms that enable it.

With each post, our unshakable belief in our own genius and infallibility is bulwarked by a chorus of likes from a sycophantic choir who are jamming their fingers down on the like button. Where we should be cynical of our own intelligence and knowledge, especially about things we know nothing about, we are instead lulled into hiding behind dangerous ignorance.

What Devlin has to say is important. We need to be mindful of our own limitations and be willing to ride on the shoulders of others so we can see, know and do more. We need to peek into the backpack of others to see what they might have gathered on their own journey.

(Feature Image – Creative Commons – https://www.flickr.com/photos/tedconference/46725246075/)