Murdoch and Bing: The Sound of Two Dinosaurs Dancing

This morning in Ad Age:

Why Murdoch Can Afford to Leave Google for Bing

The author, Nat Ives, reasons that Google traffic doesn’t translate into revenue for Murdoch anyway. This is true, but the logical conclusion that you can afford to kiss this traffic goodbye is seriously flawed. I’ll explain why in a minute.

Yesterday in Search Engine Land, Danny offered his thoughts on “The OPEC of News“. He approached it from the flow of information and indexing cycle perspective, and I think he did a good job of hitting the salient points. From the mechanics of the search space, Danny’s right, but what’s more interesting to me is the human behavior that sits behind all this.

The biggest reason why this is a stupid deal is that it’s out of touch with where the market is going. I touched on this in a previous post, but I’ll expand on it this week in a few posts that will tie together Enquiro’s past research and other seminal research :

Today – The Primacy of the Patch – Why Information Foraging is the Key to Behavior

Wednesday – The Mindlessness of Web Search – How We Don’t Think Our Way through Online Interactions

Thursday – Engagement with Online Ads – The Importance of Aligned Intent

Friday – Tying it Together – Why Murdoch and Bing’s Logic is Fatally Flawed

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