Editor Loren Baker over at Search Engine Journal points out nasty little dilemma that Google has bought themselves into. With their acquisition of DoubleClick they also get DoubleClick’s search marketing arm, Performics. So what does Google do with the search engine optimization and marketing firm? A conflict of interest? Yes, one of fairly substantial proportions. My guess is that Performics may find itself with a for sale sign on it as Google actively shops it to agencies. And with agencies recently on buying spree, it shouldn’t be too hard to find a buyer. Check out the comment string as there are some interesting ideas put forward.