Canada’s Wired!

It’s been a few days without a post, so I thought I’d get a quick one in tonight before I call it a night. I’m in Montreal for the InfoPresse Search Marketing Event (catch my Search Insider this week for more adventures from Old Montreal) and as luck would have it, happened to see an article from MarketingSherpa about how wired Canadians are. I’ve been trying to tell people this for years. I read somewhere that Canadians were the best shoppers in the world. We research more before the purchase than anyone else. We also have more broadband penetration than the US. Add this up and it seems like a match made in heaven for search marketing, but Canadian business has been slow to jump on the bandwagon. The big brands are either not present in search at all, or are just toying with it. The good news is that Canadians marketers are beginning to wake up, as was seen by high interest rates at SES Toronto and at today’s event in Montreal.

Well, I’ve got an early flight tomorrow, and it’s almost midnight, so I’ll cut this short. Just wanted to thank Thomas Gobeil at Infopresse for the invite. The city was amazing and I’d love to come back. Thanks to all who attended the session as well and who bore with me through my acute unilingualism. Also had a chance to meet Mitch Joel from Twistimage and had a spirited discussion about “melt your brain” ideas that keep us both up at night. Check out Mitch’s blog. And thanks to Jonathon Markoff from Acquisio for the conversation over dinner. A great visit, all in all!

 

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