ComScore just released their April search market share numbers, and for the first time, they’ve added MySpace on the list, debuting at a respectable number 6 with 43 million searches and a 0.6 share.
This is an interesting generational development. Kids always need to carve out a space for their own that doesn’t seem controlled by adults. Online, this appears to be happening at MySpace. Will this territoriality change the search habits of a new generation? I can admit I’m way past this generation, so I don’t “get” MySpace but I’ll be watching with interest anyway. 43 million searches is nothing to sneeze at.
Other numbers from the ComScore release.
Google gained market share in the US for the ninth consecutive month, with 43.1 percent. Yahoo came in second with 28 percent and MSN third with 12.9 percent. Yahoo has dropped almost 3 points in the past year, and MSN dropped 3.2 points.
Despite my admiration for Ask’s new interface, it appears that not many are sharing my enthusiasm. Their market share has also dropped slightly in the past year, from 6.1 % down to 5.9%. By the way, I can’t say I’m a big fan of the Apostolos Gerasoulis commercials that Ask is running. In their attempts to position Ask as an alternative to Google, the message comes off a little desperate. And as cute as Apostolos’s son Eli is, I’m thinking this is the kid everybody asks for help with homework, but who probably won’t get invited to many parties in high school. (I may or may not have personal experience being this type of kid). Anyway, see what you think.
It does appear that we’re searching more than ever, with total search volume up to 6.6 billion queries a month for the US. That’s a 4% increase over March.
Overall gist of the numbers? Playing it safe won’t beat the Google juggernaut. Time for some bold strategies.