B2B Experts: Face to Face

Later today, I’ll be heading down to the Bay area for our B2B Expert series, Face to Face. We’ll be talking about The BuyerSphere Project (more on that next week in this blog as I start the countdown to the book release) and how B2B buying as changed in the digital market place. Bill Barnes (Executive VP, Business Development at Enquiro), Andrew Spoeth (Enquiro’s Marketing Director), Greg Jordan (from our Northern California office) and I will be joined by an illustrious group of experts:

  • Graham Mudd, Vice President, comScore Marketing Solutions
  • Patricia Neuray, Vice President National Sales, Business.com
  • Jon Miller, Vice President Marketing, Marketo
  • Matthias Blume, Chief Analytics Officer, Covario

Graham will be kicking us off with “The State of Search” and then I’ll do a brief overview of the major findings of The BuyerSphere. We have a panel presentation on putting the findings to work in practical ways and then Jon Miller wraps us up with a case study of Marketo’s own highly successful marketing campaign.

The event is tomorrow morning at the Sofitel Hotel in Redwood City. If you’ve registered, we’ll see you there. And if you haven’t, I think we might have a couple of seats still open.

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