Yahoo! Big Idea Chair

Yahoo BICAn hour of make up and that’s the best you can look?

Yes, that’s the best I can look. The Yahoo! Big Idea Chair Shoot in Toronto is wrapped and the results are in. If you’re interested, you can see the ad pdf and the video they shot.

http://ca.advertising.yahoo.com/BIC.html

Thanks to Maor and the Yahoo! Canada team for thinking of me. Despite my disparaging remarks about makeup, it was a lot of fun and an honour (Canadian spelling intentional) to be considered.

It was also pretty exciting to be considered along with Nancy Vonk and Janet Krestin, the brilliant ladies behind Ogilvy’s famous Dove Evolution campaign (which cleaned up at Cannes), Laura Gaggi and my friend, Mitch Joel of Twist Image. Nancy and Janet, I often blow off about agencies not getting it, but your work was simply breathtaking on this one.

And yes, Bewitched actually did get me into advertising

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