RSS Feeds vs E-mails: More Eyetracking Data from Jakob Nielsen

Jakob Nielsen’s Neilsen Norman Group just released an eyetracking study looking at scan patterns of e-mail newsletters vs RSS feeds. The summary results? People spend more time scanning newsletters, but are ruthless in scanning titles that pop up in their newsreaders. Again, both Jakob’s studies and ours seem to keep coming to the same conclusions, we’re evolving a very advanced form of “thin slicing” when we interact with information online. We have to, as there’s an overload of stimuli. I’m heading down to San Francisco next week to spend some time at Jakob’s usability summit, and hope to chat with him more about this.

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