Don’t Put Search on Your Site if it Sucks

I just spent 15 minutes wrestling with the internal search tool on AdWeek trying to track down an article. I had the title, what the article was about and the month it ran and still I was unable to track it down. I was getting hundreds of results, supposedly ranked by relevance, and I was unable to filter it down. Then, I searched on Google, with just the name of the article and of the publication and bang, got it in 0.03 seconds. I don’t know how much AdWeek spent for their enterprise search tool but it was too much.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s